Triton Signs Up Jelli for Audience-Controlled Radio


Triton Media is expanding its digital radio offerings through a new deal with Jelli, a company that operates radio programs which allow audiences to control playlists through Web-based interfaces. The deal will benefit both partners, allowing Triton Media to offer its 4,500 affiliates an edgy, interactive programming feature, while expanding Jelli's exposure and distribution.

The deal gives Triton Radio Networks the exclusive U.S. rights to syndicate two of Jelli's daily programs, "Top 40 Jelli" and "Rock Jelli," through Dial-Global. Triton will also be able to use the basic Jelli online infrastructure to create customized audience-controlled programming features for its various affiliates.

Over the last couple of years, Triton has moved aggressively to expand its digital radio offerings.

In September, Triton acquired Ando Media, which specializes in online radio measurement and advertising management. The acquisition came just a month after Ando merged with Spacial Audio, which handles automation and ad insertion for streaming audio for mostly online-only broadcasters. Around the same time, Ando announced its intention to gain accreditation from the Media Rating Council for its Webcast Metrics.



In August, Triton acquired Enticent, a loyalty marketer, and merged it with an existing Triton division, Mass2One Media, to form a new unit called Triton Loyalty. And in November 2007, Triton acquired Excelsior Radio Networks and its two subsidiaries Dial Global and MJI Interactive.

With a price tag said to exceed $100 million, the deal gave Triton greater advertising reach through Excelsior's online network. At the time, Dial Global provided sales representation to more than 50 national production companies, as well as producing and syndicating 25 shows. Sister firm MJI provided partner stations with Web content and software tools.

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