London Fog Enlists Longoria, Parker For Campaign

  • October 23, 2009
Iconix Brand Group's London Fog has enlisted actress Eva Longoria Parker and her husband, NBA San Antonio Spurs champion starting point guard Tony Parker, to appear in a holiday marketing campaign.

The multimedia marketing campaign will debut in December issues of fashion and lifestyle magazines including Elle, Marie Claire and Gotham. Outdoor billboards and online are also planned.

The Parkers were chosen for the London Fog campaign because they epitomize the modern, romantic and aspirational London Fog lifestyle, the company said. The shots feature the couple posing together in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz at Milk Studios in Los Angeles.

This holiday campaign follows London Fog's fall campaign featuring supermodel Gisele Bundchen.--Tanya Irwin



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