The effort, comprising five print and digital ads, is intended to drive the target to www.Experience.FedEx.com. There are also print ads. The creative was handled by BBDO agencies in New York and Manila, per the company.
The ads discuss how FedEx provides access to new markets, offers solutions, supports the local communities and connects the world in sustainable ways.
The last global advertising campaign, "Behind the Scenes", was rolled out in 2007 and 2008 and reinforced the ways in which FedEx provides customers with access to market opportunities globally.--Karl Greenberg