MRI Links With Geoscape, Offers Hispanic Segmentation

  • November 16, 2009
Media researcher Mediamark Research & Intelligence (MRI) last week announced that Geoscape's Hispanicity database is now available via MRI's MEMRI system. The deal gives MRI clients access Hispanicity, which is Geoscape's Hispanic consumer acculturation segmentation database, through IMS and Telmar. In a related move, Geoscape will become a third-party processor of MRI data, offering the data online via the Geoscape Intelligence System's BehaviorBase module.
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