PepsiCo's Frito-Lay North America division and the National Football League named eight semifinalists in their search for the NFL's "most fanatical family." The companies put the finalists' videos on
www.NFL.com/callingallfamilies, where consumers can watch and vote on the videos for the NFL's "most fanatical family." The winning family will receive a five-day VIP trip to Super Bowl XLIV.
The eight semifinalists were selected from nearly 1,000 entries to Frito-Lay and the NFL's "Calling All Families" contest. Fans from all around the country submitted a photograph of their family on
game day and an essay describing why they are the NFL's most fanatical family.
A panel of judges composed of Frito-Lay and NFL executives selected these eight semifinalists. Each semifinalist and
family traveled to NFL Films to record a video.--Karl Greenberg
advertisement
advertisement