Top 10 DMAs in which reside adults who bought lip balm in the last six months:
1 Houston, Texas
2 West Palm Beach/ Ft. Pierce, Fla.
3 Denver
4 Orlando/ Daytona Beach/ Melbourne,
Fla.
5 San Francisco/ Oakland/ San Jose
6 Dallas/ Ft. Worth
7 Colorado Springs/ Pueblo, Colo.
8 Chicago
9 New York
10 Waco/ Temple/ Bryan, Ala.
Source: MRI's
Market-by-Market study, www.mediamark.com