Old Spice Promo Searches For Interns

  • March 31, 2010
To promote the debut of Old Spice's new Fresh Collection antiperspirant/deodorant, Old Spice is seeking two qualified candidates for internship positions to report on their "adventures" via social media.

Prior to traveling, they will be outfitted with $5,000 and an itinerary of "jobs" to complete and document while on location such as: participate in an annual Swiss sawmill wrestling event, swim with sharks, build a party raft and snowboard from Switzerland to Italy in the same day.

To help better prepare the interns, Old Spice is teaming up with professional snowboarder Gretchen Bleiler and professional surfer Anastasia Ashley, who are coming on-board as mentors. The contest ends April 15 with winners announced in May and the internships taking place in June.--Tanya Irwin

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