Facebook Partners With Firms To Compare Search And Social Ad Performance

Clickable, Kenshoo, and Marin Software Thursday announced plans to deliver Web-based platforms that let companies compare side by side the performance of search and social ad campaigns. The trio follows Omniture, which released news last month to build a platform that integrates the social data.

Facebook recently announced the Ads API, making it available to a handful of test partners that will release full-working products at various times throughout the year. The API lets platform companies integrate Facebook's ad platform on third-party tools.

In a race to deliver the goods, it appears that Clickable will become the first to make available a full-working product on April 12.

Clients of the company's working with Facebook will have an option to create, upload and manage Facebook Ads through their respective platforms. Using the Facebook Ads API, the companies aim to make it easier for advertisers to search and compare a variety of campaigns.

Marin, which will integrate the feature into Marin Search Marketer, will enable support for audience targeting on Facebook, and reporting and management by audience segment.

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