CURE, a not-for-profit auto insurance for responsible drivers, selected The Gate Worldwide as its agency of record. The agency will also handle marketing for CURE's sister company, NJ PURE, the only
direct writer of medical malpractice insurance in New Jersey. The agency's initial work for CURE will focus on repositioning the CURE brand through an integrated communications program using
traditional, non-traditional and social media elements. Campaigns for both companies are expected to launch in early summer.
