• by Erik Sass  @eriksass1, June 4, 2010

This week brought another innovative licensing agreement from a magazine publisher, with Source Interlink Cos. announcing a deal with Adidas to produce apparel, headwear, footwear and accessories based on cover art and photographs from Slam, a magazine for basketball enthusiasts, as well as Surfer.

Clothes and accessories produced under the licensing agreements, featuring these images, will be available for the 2010 holiday retail season.

The images used in the Adidas/Slam collection will include well-known covers and photos from Slam's archive, representing two decades of basketball coverage. The line will target enthusiasts with clothes and accessories designed in the highly recognizable style vocabulary of the basketball lifestyle.

This is not the first deal that brings magazine covers and art to branded apparel under licensing agreements.

In February 2007, Lagardere Active Media Licensing introduced a branded clothing line for Elle, available exclusively at Kohl's. And in January 2010, Old Navy and Hearst teamed up to bring old covers from Popular Mechanics to T-shirts for kids. The new line of T-shirts for infants, toddlers and young children sells for $10.50-$12.50 and offers one of four vintage covers, focusing on mechanics -- specifically transportation.