Celebrities Send Shout-Outs, Audible Tweets


If Norm Levy has his way, marketers will start sending shout-outs right out loud to Facebook Fans and Twitter followers. Rather than a 140-character text message, ShoutOmatic's founder recently launched a product he describes as "a 30-second audible tweet." The apps lets people personalize audio messages to send in emails or embed on Web pages, Facebook status updates or Google Buzz and Twitter streams. The app, ShoutOmatic, lets people play the recording over and over again.

The business model relies on sponsored messages where singers like Bo Bice would record a personal shout-out for Pepsi, for example. "Hey Fans, this is Bo Bice shouting out to let you know that Pepsi goes down smooth, while I hang back stage after a long gig." Marketers could access the technology for free if they choose to record the shout-out themselves.



Pepsi otherwise would pay Bo Bice for that Shout. The brand could broadcast that Shout to thousands of Bo Bice fans across his social networks and Web sites, as well as on Pepsi's Facebook Fans and Twitter followers. The Shout appears on Bo Bice's ShoutOmatic profile for fans to hear repeatedly. "We want shouting to become the new tweeting," Levy says. "The voice becomes a much more engaging conversation, compared with text."

Artists and celebrities have begun to pick up the technology, too. Levy's connections in the music industry helped build a list of artists who plan to sell personal shouts. Iyaz, Mann, Bizzy Bone, Flavor Flav, Chuck D, DMC, and Bo Bice have begun to participate. Personal Shouts will range in price, depending on artist and celebrity, from $20 up to $30,000. For example, a personal Shout from Flavor Flav saying "Yeah Boyyyy! It's Flavor Flav shouting out to my girl Sandra Smith! Have an incredible bachelorette party. Sorry your fun is over starting tomorrow, so have a blast tonight!" would cost about $500.

Aside from Chuck D and Flavor Flav from Public Enemy, the list of artists who have used ShoutOmatic to engage and bond with fans range from 3 Doors Down lead singer Bradley Arnold to Styx artist Lawrence Gowan. "In the past few weeks, I've managed to get many of the record labels to agree to give me names of the artists interested in selling personal shout-outs," Levy says. "Many of them will use the technology for self-promotion to announce live tours and album drops."

Levy plans to catalog a list of artists and celebrities, eventually building a searchable database. He has been working with managers and record labels to sign on those willing to participate. The ShoutOmatic Web site will have a verification process, so consumers and brands purchasing the service can feel comfortable that the voices are the real thing.


4 comments about "Celebrities Send Shout-Outs, Audible Tweets ".
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  1. John Capone from Whalebone, June 16, 2010 at 11:47 a.m.

    Sounds like those annoying radio ads. Do people really want brand messages "Shouted" at them?

  2. Norm Levy, June 16, 2010 at noon

    Hey John... You do not have to click the "play" button to hear the celebrities message if you do not want.. only if you are interested in what your favorite Artist or celeb has to say..

    Otherwise, the platform allows you to buy Personal Shout-Outs from your favorite artist or celebrity.. And, to "hear" their status updates rather than read 140 characters of text that an intern is typing... A bit more compelling and engaging for the Fan:-)

    Besides, regular people, like me, can use ShoutOmatic as well, so our voices can be "heard" within our facebook status updates and across all social networks and web spaces...

  3. Rebekah Paul, June 16, 2010 at 3:33 p.m.

    I suppose there may be a place for something like this for celeb followers but for the typical marketer, not so sure.

  4. Lionel Valdellon from Adchemy, June 16, 2010 at 4:28 p.m.

    Seems like a fad. But then Twitter seemed like a fad as well when it first started. Hope it eventually delivers worthwhile content.

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