In the morning keynote at OMMA Social, Bonin Bough, Director of Digital and Social Media, PepsiCo, explains that part of the beverage giant's approach to opening itself up to innovation is to send an
undercover "mini army" of PepsiCo people to Internet and social media related events like Internet Week and SXSW. So next time you're at one of those events and someone's talking up Pepsi or Mountain
Dew, you know it's probably a Pepsi plant.
