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PlayStation has an official spokesman in Kevin Butler and an unofficial voice in Marcus Rivers. Marcus is young, snappy and looking to revamp the face of PlayStation with someone
not wearing a clip-on tie. In "Marcus Meets Kevin," the pair trade one-liners until Kevin officially hires Marcus. Expect to see more of Marcus in upcoming ads. "Step your game up," closes the ad, seen here and created by Deutsch Los Angeles.
I can't buy that high school kids drive Volvos, even if the high schooler is Edward
Cullen of "Twilight" fame. And half the movie's target audience isn't old enough to drive, meaning this ad was made for Twihard moms. The ad promotes next week's release of "Eclipse," the Volvo XC60
and LostInForks.com, a Web site that leads users on an adventure to Edward Cullen's home. The person who gets there fastest has a chance to win a Volvo just
like Edwards. The ad shows footage from "Eclipse" while describing things to look forward to in life: being kissed, desired, loved and missed. The unexpected parts of life, like werewolves and evil
vampires named Victoria, are why you drive a Volvo. See it here. Arnold Worldwide Boston created the TV spot and
Euro RSCG 4D Amsterdam created the site.
Vitaminwater
launched a brand campaign. One spot shows the important role the product plays when preparing for the "Eclipse" premiere. A teen with the face of an alarm clock camps outside six days prior to an
"Eclipse" showing. Armed with a sleeping bag, tent, chair, movie posters and mini-fridge stocked with vitaminwater XXX, she's equipped to fight off free radicals... or "Victorias" if you want to speak
"Twilight." See "Eclipse" here. LeBron James is the voiceover in "Extreme Health." James prefers simplicity when it
comes to taking vitamins and antioxidants. He'd rather guzzle XXX vitaminwater than sleep in a hyperbaric chamber or perform hot yoga. Watch it here. Zambezi created the campaign and Starcom MediaVest Group handled the media
buy.
Jeeplaunched "The Things
We Make, Make Us," a TV spot promoting the 2011 Grand Cherokee. The premise is simple: hard work will be rewarded. The ad begins with the building of trains, skyscrapers, airplanes
and cotton gins. "As a people, we do well when we make good things, and not so well when we don't," says the voiceover. Cue shots of the 2011 Grand Jeep Cherokee, whose design, inception and
craftsmanship were all created in America. See the ad here, created by Wieden+Kennedy Portland.
Sony launched an amusing TV spot starring Peyton Manning and Justin Timberlake to
support its line of 3D TVs, launching later this month. In "2D," Manning and Timberlake tour Sony's 3D Technology Center, where 3D videogames and movies are crafted. The duo wears special 3D glasses,
giving them an incredible view of Sony's offerings. The fatal mistake is made when Timberlake removes his 3D glasses, bringing him back to a 2D world, which pales in comparison to a 3D realm. He,
Manning, and the entire 3D technology center turn into pieces of flat, lifeless cardboard, until the glasses are worn again. See the ad
here, created by 180 Los Angeles.
I love Dr Pepper's
latest tweak on its "Trust me, I'm a doctor" campaign. Former NFL defensive end Michael Strahan shows viewers his active, nonviolent lifestyle now that he's retired. He saves caterpillars, helps a man
change a flat, drinks Dr Pepper and delivers pizza to his quarterback friend Donovan McNabb. The temptation is too great to pass up, leading Strahan to tackle McNabb at home, breaking a table in the
process. Strahan closes the ad praising Dr Pepper and stating, "Trust me, I've sent people to the doctor." Watch "Sack" here,
created by Deutsch Los Angeles.
TransUnion Interactive
launched a trio of TV spots to promote ZenDough.com, an interactive tool that organizes financial information into something easyily understandable. Wouldn't we all like to achieve
financial Zen? A dragon made of interest rates devours a home in "Dragon." An onlooker watches the destruction and follows his path to ZenDough.com, where he's surrounded by soothing water, trees and
helpful financial advice. See it here. Hidden robots fiddle with your finances in "Peel Back." ZenDough.com informs users about six
secrets behind their credit scores. Watch it here. A man controls his money, and not the other way around, in "Fountain." He
causes his penny to skim across a fountain and land into a child's hands, where it grows into a quarter. See it here.
Cramer-Krasselt/Chicago created the campaign and handled the media buy.
Random iPhone App of the week: el Jimador Tequila launched 100% Party Planner, a free app that helps users plan a party by offering drink recipes
and party themes such as "Paloma Friday," "el Jimador Jam" and "Tequila Tailgate Kick Off." There's also a Google Maps-enabled product locator, informing users of locations that sell el Jimador. The
app also includes a list of pick-up lines, Mexican toasts and a Cab Finder tool to ensure attendees get home safe. Draftfcb Chicago created the app, available in the App Store.
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