Keds, "The Original Sneaker"
How do you make a 100-year-old sneaker company cool again? For
the Keds Web site, Night Agency did it three ways: The Design Your Own feature starts with a blank canvas, literally, which users can customize in nearly countless ways. Or shop the Keds Collective,
created by independent designers from across the country. Short profiles and videos of the designers working and discussing their inspiration add a personal touch. The Style Gallery features
photographs of real people wearing their kicks. Browse the photos and buy the shoes right off their feet.