Hill Holliday
Liberty Mutual, ResponsibilityProject.com
Financial Services/Banking/Investments
A good idea made great. Liberty Mutual created this content-rich site following positive response to its TV spots depicting a "pay it forward" theme. Fresh content
and an easily navigable presentation make it easy and fun to "explore what it means to do the right thing." Information about products is interwoven with content in a subtle way. The company
reports average time on the site is 5 minutes, 15 seconds. Pretty amazing.