• by OMMA Magazine Writers , September 3, 2010

iNDELIBLE
Allergan, BotoxSevereSweating.com
Health/Wellness

Informative and user-friendly, the Botox Severe Sweating site educates sufferers that excessive underarm sweating is a real medical condition, while providing a simple way to learn more (with a quiz for self-diagnosis) and seek help. Videos of sweater case histories, plus the entertainingly goofy fictional online talk show "Ready, Sweat, Go" (hosted by Vanessa Branch - the Orbit gum girl), help bring the problem down-to-earth and dispel any shame. All site elements work together to ultimately funnel viewers to the "find a dermatologist" tool.