Euro RSCG Worldwide
Claritin, Claritin.com
Health/Wellness
The Claritin site is
a compendium of useful information for the allergy sufferer, from basic Q&As ("Can shorthaired pets cause allergies?") to interactive diagnostic tools such as an "Allergy
Profiler" and an "Allergy Forecast" personalized to the user's location. Users can also download coupons from the site. Redesigned last year, the site has generated successful
bottom-line results: bounce rates dropped, time on site now approaches four minutes, far above industry standards, and a steady flow of coupon offer redemptions has produced sales for the brand.