Envisionit Media
Carol's Cookies, "A New Carol's Cookie"
Retail
Location. location. location. It's important in Real Estate
both offline and online. Carol's Cookies is known for its ½ pound cookies sold at Whole Foods and specialty shops nationwide. It should be a no-brainer to successfully sell these cookies
online. But it wasn't. Online purchases were low. Research discovered a fatal flaw: the link to purchase cookies was not located on the homepage. The Website was revamped to prominently feature
Carol, the woman behind the cookies, along with a purchase cookies link and photos of the ½ pound cookies. A picture is worth a purchase click.