Integrated Online Campaign: Automotive: Razorfish; Mercedes Benz, "E-Class"

Mercedes Benz, "E-Class"


Integrated: Auotomotive: Razorfish

Want to launch a new, high-end luxury car brand - the 2010 Mercedes-Benz E-Class sedan and coupe - in the middle of one of the worst recessions ever? Try building a site highlighting its long list of technological innovations, and allowing users to access performance videos, reviews and quick, at-a-glance features comparing them to other comparable cars. And drive traffic too via customizable, 3-D homepage takeover units on some of the most targeted and high-profile news sites, including NYTimes, WSJ, Reuters and Washington Post. Throw in some mobile Web apps providing dealer info and side-by-side comparisons, and you'll likely end up in an E-class by yourself.

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