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Integrated Online Campaign: Business-to-Business: Mindshare; Sprint, "Business on Main"

Mindshare
Sprint, "Business on Main"

BUSINESS-TO-BUSINESS

Integrated Online Campaign: Business-to-Business: Mindshare; Sprint,

Working with Microsoft, Mindshare created a Web site aimed at showing small business owners what Sprint could offer them. The site gives entrepreneurs a way to create profiles, connect with other business owners, join discussion groups and find fast answers to questions. Additionally, the site boasts video interviews with CEOs and Q&As with consultants. A mobile version of the site has been optimized for almost all smartphones. Site visits surpassed the goal of 5 million in the first year with more than 7 million.

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