Story Worldwide
Unilever N.A., "Klondike Micro-Bytes" CONSUMER PACKAGED GOODS
What do you do when a campaign is so successful, you run out of product? Leverage it! That's what the agency did when Klondike was forced to turn out bars minus their
iconic foil wrappers; it rewarded customers for continuing to buy the bars by offering them coupons. To reach men 25-35 online, the multiple-touchpoint and entertaining effort includes a Web game,
iPhone apps and a video series.