Commentary
Integrated Online Campaign: Consumer Packaged Goods: Story Worldwide; Unilever N.A., "Klondike Micro-Bytes"
- by OMMA Magazine Writers , September 3, 2010
Unilever N.A., "Klondike Micro-Bytes"
CONSUMER PACKAGED GOODS
What do you do when a campaign is so successful, you run out of product? Leverage it! That's what the agency did when Klondike was forced to turn out bars minus their iconic foil wrappers; it rewarded customers for continuing to buy the bars by offering them coupons. To reach men 25-35 online, the multiple-touchpoint and entertaining effort includes a Web game, iPhone apps and a video series.
