• by OMMA Magazine Writers , September 3, 2010

Broadcast, webcast ... meet, Friendcast. With Initiative taking digital duties, Dailey delivered a higher percentage of new customers to TurboTax with the program than any other online channel - and 80 percent of conversions were first-time users. Via Facebook, people could share their delight in having finished their taxes. Using the "Friendlyzer," they could filter reviews and connect to social networks to read others' reviews. The experience then connected to social connectivity-enabled banners, which got 100,000 impressions and a 6 percent interaction rate.