Commentary

Integrated Online Campaign: Financial Services/Banking/Investments: DDB; Capital One, "The Ivan Brothers"

DDB
Capital One, "The Ivan Brothers"

FINANCIAL SERVICES/BANKING/INVESTMENTS

Integrated: Financial Services/Banking/Investments: DDB

This TV campaign is just an awful lot of fun. Taking place during March Madness, the Ivan Brothers story takes us through the plight of a fictional university and its coach, who finds remarkable talent on a recruiting trip. The sight of the unlikely brothers on the court is a riot. Seth Davis announcing the university's bid to the NCAA tournament sealed the deal. Capital One has made a strong connection via the Visigoths.

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