• by OMMA Magazine Writers , September 3, 2010

From the pounding rhythm of the video's music and the techno-background voiceover, "Drunk. Don't drive drunk," to social media, broadcast, display, iPad, Web site, events, Oprah - this is one integrated campaign. The PSA media blitz began on Oprah and included city rallies to bring the issue of texting while driving to the fore. Arresting homepage takeovers on local sites in rally markets as well as organic social media dialogue drove home Liberty Mutual's goal, to support a brand platform of "responsibility."