TheFader
Levi's, "Levi's Fader Fort" ENTERTAINMENT
Aligning itself with the breaking and established music acts featured at SXSW, Levi's participated in a multi-faceted and ongoing
showcase, partnered with The Fader. The physical Fort at the event featured live performances from bands (live streamed at the online hub and on Facebook) as well as a shop where specialty items could
be purchased and customized. Forty bands performed for a crowd of over 36,000 people over the four day event, and the online presence continues to update regularly with updates about the bands and
acts who have played.