• by OMMA Magazine Writers , September 3, 2010

To break through back to school clutter Five Star created a 360-degree campaign around a tween and teen passion point: new music. Through a partnership with Verve Life, the campaign introduced new artists using TV spots, a microsite, mobile, social, and in-store. The branding and messaging remained consistent, yet subtle, keeping Five Star top-of-mind as school shopping season kicked off.