• October 26, 2010

The humble Christmas card may be teetering on its last, antiquated legs. New research from Unity Marketing shows that those in their early twenties and younger show little interest in sending Christmas cards -- and are the least likely group to do so. (In fact, card sending becomes increasingly popular as you move up the age brackets.)

Part of the issue, of course, is that these younger consumers are least likely to head their own households. "More important, however, is that the Millennial generation is accustomed to communicating in ways that are much more immediate, more efficient, more cost-effective, and arguably more personal," notes Pam Danziger, president of the Stevens, Pa.-based Unity Marketing. "They use email, personal Web pages and blogs, texts, social media postings, and the like."