• by Wayne Friedman , October 29, 2010

Nickelodeon is making changes with its digital and integrated marketing advertising executives.

Nelson Boyce now takes on a new post, which will be to develop upfront strategies, with the title of senior vice president of ad sales strategy and business development. He had been senior vice president of digital ad sales for Nickelodeon.

Katy Loria replaces Boyce, and will have Boyce's old position, senior vice president of digital ad sales for Nickelodeon. She had been vice president of linear ad sales, working with advertisers such as Kraft, P&G and Burger King.

In the broader cross-marketing and media area, Sharon Cohen will be senior vice president, integrated marketing and retail marketing. Cohen had held several positions at Nickelodeon during her 17-year tenure with MTV Networks. Most recently, she headed up the Integrated Solutions Group, overseeing the network's upfront presentations.

Samantha Maltin has a new post as well: senior vice president of global partnerships for Nickelodeon. Maltin is a 13-year MTV Networks veteran. She had been senior vice president of integrated marketing and partnerships, MTVN Kids and Family Group, working on deals with clients such as Mattel, DreamWorks, Hasbro and Warner Bros.

Nickelodeon network is coming off a strong upfront and scatter TV market period, which has also benefited many other TV network groups.

Currently, the price per thousand in kid viewers is soaring -- up 20% to 30% or more over an already strong 2010-2011 kids' upfront market. The kids upfront, concluded this past summer, was up well over the $1.2 billion mark, rising double-digit-percentage volume increases versus the year before.