The program's messages will air across the U.S. on Univision Radio stations beginning Dec. 27 and the A.U.A.N.T.C campaign will send a humorous text message to eligible adults (21 and older) reminding them of the program's five qualities that "make a true man."
To participate, consumers can send a text message with the word CARÁCTER to 99268; age verification is required.
Point-of-sale displays will be featured nationwide at participating retail and supermarket locations. Univision Radio will run spot mentions and 60-second vignettes that incorporate humorous scenarios.
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