In the game, users can swat flies, pinch termites and squish cockroaches and ants. And, in a twist, users can upload photos of bothersome friends and family, making them swattable bests as well.
The Atlanta-based company has pledged a $10,000 donation to its Fight the Bite partnership with the United Nations to donate malaria-preventing Mosquito nets in Africa, if the app reached 50,000 downloads by the end of Feb.
"We tested Bug Battle with a small group of users and gamers," said Rob Crigler, vice president, global digital strategy and integrated marketing, Orkin, in a statement. "We knew we were on to something when one of our testers gave it to a group of teenagers over Christmas, and they played Bug Battle for almost an hour instead of their Xbox. I'm happy that something this entertaining will benefit a great cause."
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