CoreMedia Adds Nielsen Ratings For Dish Network

  • February 7, 2011
Direct response system developer CoreMedia Systems Friday said it had integrated Nielsen TV ratings for satellite TV service Dish Network into its DRTV software systems. CoreMedia claimed the move was a first among agency media management systems. CoreMedia said the move will agencies to access Dish Network's national ratings data during planning, in-flight and during post analysis of direct response TV ad campaigns.
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