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Getting Paid Search + SEO

Paid search and SEO work together well. So, if a company runs a campaign in one, it probably should run one in the other, too. Marketers need to find the balance in paid and unpaid listings. Alex Cohen describes how, by using PC protection software Norton Antivirus as an example to illustrate the concept. He runs through long-tail search queries, Google Boost, and local search tactics.

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