The survey found that incorporating coupons was the most popular planned activity to off-set rising food prices, followed by other budget-stretching actions:
Steven Boal, CEO of Coupons.com Incorporated, opines that "... (since) food prices are expected to continue to rise this year to potentially all-time highs... consumers are... stretching budgets, and... will take matters into their own hands when it comes to mitigating the effects of higher food costs."
Adults with higher incomes are actually much more likely to pinch pennies than their lesser earning counterparts, notes the study. Households with incomes in the $75 to $100K range were more likely than households that make less than $35K per year to plan to employ saving strategies, including:
Additional impacts of budget stretching needs and solutions include:
Adults with college degrees are not only significantly more likely to plan to use coupons than those without high school degrees (78% vs. 51%), but they also plan to use other savings tactics more frequently, including comparing unit prices (83% vs. 66%) and buying in bulk (62% vs. 42%)
For more about this study, please visit the Harris Newsroom here.