Consumers can enter the contest by going to the Herald Square and Roosevelt Field Macy's stores, or to any of 53 participating New York-area Honda dealerships. Eleven winners get a 2012 Honda Civic LX Coupe and a $2,500 Izod shopping spree. Twenty runners up will win a "second chance" trip for two to the Izod IndyCar World Championship race in Las Vegas, Nevada, which includes another chance to win a 2012 Civic.
Visitors to the stores can also put their name in the hat for a chance to sit back seat in a two-seat open-wheel race car that will pace the beginning of an upcoming IndyCar race. The winners of the "Honda's Fastest Seat in Sports" sweepstakes get an all-expenses-paid trip for two to an upcoming IndyCar race along with an all-access pass for two to the raceway, and $1,000 worth of Izod apparel, and get to lead the start of an IndyCar race in the two-seat IndyCar driven by Mario Andretti.