NBC Teams With Fwix On Local Content

Fwix-Geotagger

NBC Local Media is teaming with geolocation startup Fwix as the first media partner to test the company's new Geotagger button across its online properties in 10 major U.S. markets. The app will appear on sites the same as content-sharing buttons, such as ShareThis or Twitter, and gives users more information about places mentioned on a given site or Web page.

By clicking, the reader is taken to Fwix.com, which aggregates hyperlocal content from 175 markets in the U.S. and Canada, or a branded page for a particular publisher that is populated with relevant Fwix content.

"By pasting a line of javascript into a page, we'll automatically geotag that page, and publishers can then access GeoTags, e.g. the location data of the referenced places, through an API (applications protocol interface), stated a post today on the Fwix blog. "On top of this, any page that carries the button will get free distribution across the Fwix Network, which reaches nearly 50 million unique visitors per month."

In April, the company rolled out a new developer platform that allows any publisher to build local and "geo-enabled" applications that can be monetized via its ad network, which includes ads from AT&T Interactive's YellowPages.

"With the rise of mobile phones as the main way people access the Internet, search is becoming as much about where you are, as it is about what you want," said Fwix founder and CEO Darian Shirazi.

In addition to NBC Local, the company said Rocky Mountain region news site New West will participate in the Geotagger beta program.

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