The study investigated Burrelles Luce's 2011 Top Media Outlets list of daily newspapers, popular blogs and consumer magazines, and found that:
Response to Mobile Access Demand (% of Selected Media)
Ad Supported Mobile Site
Resource: 2Ergo, May 2011
Michael Scully, Market Director at 2ergo Americas, says "... the number of overall mobile subscribers accessing the mobile web continues to increase at a rapid pace... one of the most popular categories is news... "
Scully continued "... many newspapers and consumer publications chose to launch a smartphone application before a mobile site, despite the fact that the mobile web has the potential to reach a wider audience at a lower cost..."
The study found media publications that offer readers exceptional mobile experiences focus squarely on providing up-to-the-minute news, leaving traditional items such as editorial and features to their print and online properties.
And, in the United Kingdom, says 2ergo, Of the 719 UK print media titles studied, only 11%, are using mobile websites to reach the widest audience possible.
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