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Alloy Spins Off Media-Buying Unit, Renamed 're:fuel'
July 19, 2011
Alloy Media, which has been acquired by private equity firm Prospect Capital Corp., has spun off its media buying operations into a separate company named "re:fuel," which will focus on buying print
and out-of-home media and sampling programs aimed at the youth, military and multicultural markets.
Andrew Sawyer, who ran the unit under Alloy, was named re:fuel's president and CEO.
