JWT Acquires Lunchbox, Will Feed Appetite For Shopper Marketing

  • July 20, 2011
JWT North America just announced the acquisition of shopper marketing and media agency Lunchbox LP. The deal is the latest acquisition by the WPP division and part of a broader diversification strategy to move into fast-growing markets. Last year, JWT North America acquired San Diego-based digital shop Digitaria.

Lunchbox, which is led by CEO Adam Roe and CMO Kevin Weisberg, will retain its name, operations and staff. Roe and Weisberg will report to JWT North American CEO and worldwide digital director David Eastman. The 70-person shop, founded in 2005, is based in Los Angeles with offices in San Francisco, Bentonville, Ark., and Chicago. Clients include Unilever, Kimberly-Clark, Disney and Walmart.--Joe Mandese

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