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adCenter's Longtail Paid-Search Hurdles

Now that Microsoft's adCenter has confirmed changes to broad and phrase match behavior, Mark Ballard believes restrictive ad serving could be the problem holding back Microsoft and Yahoo from bringing in better financial results. He provides graphs and analysis for the lack of gains in search alliance traffic share, declining search partner traffic, and match type use to validate his point.

Read the whole story at Rimm Kaufman Group »

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