CW Bewitches With 'Secret Circle'


CW picked a good night to launch a new drama. 

Only three network shows were in originals on this Thursday in September -- ABC's Wipeout" and CW's "Vampire Diaries" and its new "The Secret Circle."

At 9 p.m., "Circle," in its season premiere, posted a nice preliminary Nielsen 1.9 rating/5 share among the network's key women 18-34 viewers. Better still, this number was pretty close to the lead-in of "Diaries" season premiere, which took in its usual healthy 2.2 rating/7 share in the demo, just down a bit from last season's premiere.

A key motivating factor for "Circle," about a teenage girl who discovers she's a witch: It was up 6% in women 18-34 a year ago when "Nikita" ran in the time period. The network's heavyweight show, "Vampire Diaries," had a season premiere down 12% among 18-49 viewers at a 1.4/5 versus a year ago -- somewhat typical for an established show.



Overall for the night, for the broader 18-34 viewers, CW had 1.4 rating/5 share -- in third place after Univision (1.7/6), and ABC (1.5/5).

Finishing up on its summer reality effort, ABC's two-hour finale of "Wipeout" garnered a 2.2/7 among 18-49 viewers, down about 20% from last year's finale.

For the night among 18-49 viewers, CBS tied ABC for the top spot, as both networks tied with a 1.8 rating/5 share. CBS won in overall viewers (8.1 million for CBS; 5.6 million for ABC). Univision came in at third place among 18-49 viewers with a 1.6/4; followed by CW at a 1.4/4; Fox with a 1.0/3, and NBC at a 0.9/3.

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