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UNICEF Goes Mobile With Microsoft Tag

  • UNICEF, Thursday, October 13, 2011 12 AM

UNICEF teamed up with Microsoft Tag, a QR code, to go mobile and enhance their 60-year-old Trick-or-Treat giving campaign. Each Trick-or-Treat UNICEF box will include a Microsoft Tag on the side, allowing participants to scan-to-donate to help support children worldwide. With more than $164 million raised to date, the campaign is one of the longest-running youth initiatives in America. 

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