Celtra Integrated MRAID, Accelerates Mobile Ad Standard

In another step toward mobile ad standardization, rich mobile advertising platform Celtra said it has integrated the industry's Mobile Rich Media Interface Definitions (MRAID) into its systems, including its AdCreator platform, which lets advertisers create traffic and track rich media mobile ads across the widest range of premium publishers, ad networks and DSPs. The company said that support for MRAID ensures that advertisers can deliver the same creative executions across the mobile application landscape.

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