Y&R NY Creates New Creative Culture, Hires Creative Culturist To Help Do It

Madison Avenue's newest-and-and-most-improved title, Curator of Pop Culture, is so last year. The hot new title, according to Y&R New York, is Creative Culturalist. At least that's what the WPP shop is calling a new position responsible for creating creative ways for its clients's brands to be part of the cutlure.

Interestingly, that role is going not to an ad exec, but to a PR guy, Rick Liebling, who joins from director of digital strategy at Coyne PR, where he worked for brands such as Burger King and General Mills.

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