ExxonMobil has awarded Interpublic Group’s Universal McCann media duties on its $100 million-plus global assignment, sources report.
And Omnicom’s BBDO and DDB
were awarded creative duties on the assignment, per sources.
The review has been going on for 13 months. Incumbents on the media side included OMD and MPG. On the creative side
Havas’ Euro RSCG and McCann Erickson.