• by Mark Walsh  @markfwal, November 21, 2011

CTIA-The Wireless Association said Monday it plans to announce a mobile application rating system with the Entertainment Software Rating Board (ESRB). on Tuesday, Nov. 29.  The CTIA in March unveiled plans to develop a ratings system for mobile apps by year’s end based on its existing Guidelines for App Content Classification and Ratings, but won’t provide further details until next week.

It’s likely the system will mirror the ESRB’s ratings for video games, which use a letter-based scheme to classify titles according to seven age-specific categories from early childhood (EC) through teen (T) to Adults Only (AO). The aim is provide parents more information to help determine which titles are appropriate for their children amid a burgeoning selection of apps and app stores.