Commentary

Why Mobile Marketing Works

When you think about it, the mobile channel is a marketer’s dream: an ever-expanding consumer base, nearly round-the-clock access to your target audience and the ability to create more meaningful customer interactions.  

It all seems so easy and straightforward, and in truth, it really is. With the number of smartphone users in the U.S. already exceeding 80 million, it’s clear that mobile is the future.

However, what most people gloss over are the reasons that make mobile marketing a great way to connect with consumers.

Opt-in Is Key
While it may seem obvious, it’s still worth noting that unlike other types of advertising channels, mobile subscribers actually opt-in to receive alerts, offers and other content. This self-selection process primes consumer behavior to be accepting and responsive to promotions and offers they receive.


Quality Interactions
The mobile channel allows for high-quality and high-value interactions. What does this mean exactly? It means that the ad experience mobile consumers have is vastly more interactive and targeted than an experience they would have through any other channel.


Accessibility
With over 300 million mobile subscribers in the U.S. alone, it stands to reason that mobile offers incredible consumer reach. In addition, that reach is device agnostic which means regardless of whether a subscriber has a smartphone or a feature phone, a marketer can still create a meaningful consumer interaction.   


Real Estate Is At A Premium
Because the form factor of a mobile only offers so much screen space, everyone in the mobile eco-system has to be thoughtful when it comes to the information they serve customers.


Personalization Personalization Personalization
It can’t be said enough that the ability to personalize content makes all the difference in the world when trying to engage a customer. There is an incredible amount of data available today that allows for the customization of highly targeted interactive experiences.

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2 comments about "Why Mobile Marketing Works ".
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  1. Chris Benson from Me, September 16, 2012 at 4:10 p.m.

    Great info. Mobile marketing is extremely powerful. Yes twice as many people now use their mobile phones versus their PC each day, so there's a much larger audience to reach (more money to be made.) But there are also many different methods of mobile marketing to cater to different people's preferences, allowing you to appeal to a larger percentage of that bigger market. It's super effective with very high ROI's. Basically, with mobile marketing you can do much more with much less...a marketer's dream. I have a lot more helpful info about mobile marketing on my site www.youaccomplish.com.

  2. Chris Benson from Me, October 3, 2012 at 7:06 p.m.

    Mobile marketing puts your message in front of hundreds or thousands of people at once, all of whom agreed to receive your information. Couple that with the fact that 97% of people open and read text messages within 4 minutes of receiving them and it's easy to see why mobile marketing has the highest ROIs and response rates of any marketing medium. I have a lot more helpful info on my sites www.youaccomplish.com and www.ifuzemarketing.com/textmessagemarketing.

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