Commentary
Russ Mann is excited about audience targeting
- by Erik Sass , Staff Writer @eriksass1, December 8, 2011
Bing and Yahoo are enabling search marketers to target audiences (and "personas") according to Russ Mann, co-founder and CEO of Covario, who said he's looking forward to this as well as the rise of intent-based search marketing enabled by Adchemy.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
