Commentary
it's all about quality display inventory
- by Erik Sass , Staff Writer @eriksass1, December 10, 2011
"We will pay a very high price for a person who converts," according to James Green, CEO of Magnetic, highlighting the crucial importance of quality in display ad inventory as well as audience data. Tony Zito of MediaForge agrees: "We're not buying impressions, we're buying people."
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
