Titan has renewed its contract to be the exclusive provider of ad sales for the Los Angeles Department of Transportation’s fleet of 350 buses -- the latest in a series of wins for the transit advertising company.
The contract win gives Titan the right to install various types of exterior and interior ads, including king-size posters, queen-size posters, taillight displays, full wraps and interior car cards.
According to Titan, the LADOT bus fleet serves approximately 31 million passengers per year; the company also has transit advertising agreements with Long Beach Transit, Santa Monica Transit and the Orange County Transportation Authority, reaching some 95% of the Los Angeles and Orange County DMA.
In December, Titan announced that it won the exclusive right to sell media along Amtrak’s Northeast Corridor connecting New York City to Washington, D.C., including all Amtrak-owned ad surfaces in Washington’s Union Station, Penn Station in Baltimore, the 30th Street Station in Philadelphia and Penn Station in New York, as well as over 40 other stations with Amtrak media.
The Amtrak contract complements Titan's existing transit media relationships in the Northeast Corridor, where it also had deals with the Southeastern Pennsylvania Transportation Authority (SEPTA), Port Authority Transit Corporation (PATCO), and New Jersey Transit.