While social media was merely a baby in the 2008 election, it’s on track to come of age this political season and social video ads will likely play a big part. Witness the launch this week of Socialitical, a specialized social media services company for politicians, campaigns and lobbyists aiming to reach voters via Facebook and other social networks.
Socialitical is a subsidiary of Targeted Social, a social media marketing company. “Socialitical was born out of the recognition that this is the first major election cycle where social media will be a major part of the communications strategies for campaigns, causes, political action committees and candidates running for local, regional or national office,” said Corey Gottlieb, Managing Partner for Socialitical. Video will be a core component of those campaigns and Socialitical is offering its clients at least three video ad formats that live within Facebook and other social networks.
Socialitical claims there are more than 4.5 million unique conversations happening each day on Facebook about politics and the company’s tools are designed to target users who are most interested. Gottlieb said Socialitical will track sentiment and trends so it can optimize the video and rich media ads it delivers. Ads will be targeted by interests, affiliations, demographics, behavior and geography, down to a single zip code, he said.
The company’s services included creative, campaign management, optimization and monitoring. Already, Socialitical is actively engaged with two of the national candidates, Gottlieb said. “In addition, we are working with a political action committee and one of the major political parties. Additionally, we have been working with a few declared statewide campaigns on their planning process,” he said.